Toy Train Revue On-line is a webzine for both the collector and operator of toy trains including Lionel, American Flyer, Ives, MTH, Williams, Marx, Weaver, 3rd Rail, K-line and Atlas O. Features include in-depth interviews, news in the hobby, layout building tips, product reviews and more.
by Joseph Stachler
The American International Toy Fair celebrated its 100th Anniversary by enduring a string of enormous challenges.
First, an uncertain economy, such as the one we are experiencing now, is very hard on the toy industry. Consumers are understandably wary of spending money on new toys. This in turn makes stores feel the same way about investing in new products for the rest of the year.
Second, as the situation in Iraq has been growing more tense, and with the recent ending of the Muslim festival of Eid, the government was bracing for a new wave of terrorist attacks and therefore elevated the national security threat level to orange. The city considered most prone to an attack was New York.
Third, also related to Iraq, was the huge demonstration by protestors over the Bush administration's course of action in dealing with Saddam Hussein. This took place on Saturday, February 15, and resulted in Times Square being held frozen by thousands of people marching through town. Although Toy Fair didn't begin until the next day, set-up for exhibitors was held on Saturday. So you had the Javits center on one side of Manhattan, hotels on the other, and a dead-locked Times Square in the middle.
Finally, as if the sour ingredients listed above were not enough, Mother Nature heaped almost 20 inches of heavy snow right on the city within a 24-hour period. Monday morning greeted Toy Fair attendees with streets and sidewalks completely covered by an incredible amount of snow. So even though the exhibitors were committed to attending the convention, the appearance of prospective buyers was now in question.
In spite of these incredible odds, Toy Fair managed to be okay. It wasn't a disaster, but it wasn't a runaway success, either. One thing is for certain, at the conclusion of this legendary show at 4:00 pm on February 19, a significant amount of exhibitors were left wondering about future Toy Fairs. Next year will be interesting to watch.
Most of the images below are thumbnails. Click on them and the full-size version will appear.
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43rd St at 11th. The snow is still coming down. | Don't forget to feed the meter. |
Lionel was at the top of the list of companies showing at Toy Fair over the past 100 years. Their brand-new display was prominently positioned at a main entrance to the lower level of the Javits Center. ABC Nightly News was one of several media outlets that gave Lionel prime nation-wide exposure. Some buyers commented on the reduced amount of trains on display compared to previous Toy Fairs, but Lionel still had a fairly thorough cross-representation of their overall product line.
Lionel's new show display is an
impressive replica of the classic 840 Power Station. |
In the center of the display was a small layout. On the bottom level ran another commemorative Dreyfuss Hudson pulling a consist of Toy Fair boxcars. |
Lionel's SD40 Tunnel Motor without decoration.
An oval of the new FasTrack. The sections lock together, enabling one to hang the loop on the wall. | Inside the display on the far wall. In the center are two LionMaster locomotives. |
Like Lionel, MTH downsized their display for this show. Over the past few years, MTH has been the subject of some wild rumors. It is indeed a strange phenomenon in this hobby that a few people want to present themselves as being "in the know" and "the first with a hot scoop". Some either manufacture erroneous reports regarding MTH's (or other manufacturer's) status as a business or, even more peculiar, fabricate details about MTH president and founder Mike Wolf's personal life. Before Toy Fair, MTH posted a notice on their website pertaining to shipping schedules and addressing in a broader sense their reasons for some adjustments made regarding quantities of items produced and suppliers of those items.
MTH's display layout included two loops of RailKing O gauge and an outer-loop of 1 gauge. |
MTH's presentation was centered on the RailKing line. | Various RailKing items and a Norfolk Southern boxcar in 1 gauge on the shelf. |
MTH's oil tank simulates the changing quantities of oil in the tank by moving the platform up and down. |
The Railtown Theater is playing "Attack of the Werewolf" and "Rockets from the Moon". We think there should be a double-feature showing "Great MTH Layouts" parts one and two. |
This is the RailKing 1 gauge Clinchfield Challenger. It is 50-inches long.
An example of MTH's affordable Standard Gauge starter set. A new introductory set headed by a No. 9 electric was recently announced. |
There was a time when K-Line was seemingly only interested in competing with Lionel over the "traditional line" market (starter sets, low-end accessories). Over the past several years, K-line has become increasingly stronger by introducing high-end items such as the scale B-6 and scale aluminum passenger cars. With a new 164-page catalog, detailing what must be the highest number of SKUs in the 3-rail hobby so far this year, K-Line is demonstrating that their goal to become the number one 3-rail train manufacturer is something they genuinely desire to achieve. Their catalog, and their large display at Toy Fair, boasts a wide variety of products.
For those who love the small motorized units, K-Line offers new Plymouth Switcher. This undecorated sample is 6-inches long. |
These Santa Fe 4-bay modern covered hoppers look sharp. |
The light on top of the lighthouse blinks. |
Here is a sample of some FDNY products. |
The Coca-Cola line is presented in over eight pages in K-Line's new catalog. |
K-Line is exploring the S gauge market with a few items such as this tank car. |
Situated next to MTH's booth was a company called Merkur. They have a long history as a company and also have some experience with O gauge 3-rail toy trains. The couplers at a casual glance look similar to the Ives type. Plans for the trains pictured below included competitive pricing.
This is one neat car. You can fill it with your beverage of choice (Vodka Martinis for Dad, chocolate milk for Junior, of course). Notice the cork in the filling hole on the right, tap on the left. |
February 2003